The Korean Business Research Institute has announced the brand reputation rankings for actors this month, based on media coverage, participation, interaction, and community indexes from dramas, movies, or OTT content aired between December 27 and January 27.
Leading the list is Lee Jun Hyuk from Love Scout with a brand reputation index of 10,689,968, followed by Choo Young Woo from The Tale of Lady Ok in second place. Lee Jung Jae of Squid Game 2 secured third, with Hyun Bin and Jo Yu Ri rounding out the top five.
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