A Chinese fashion brand has fired an employee for making an inappropriate comment about actress Liu Yifei's appearance.
Le Fame, a well-known fashion brand, issued an official statement confirming the dismissal of the employee, who used the company's social media account to post a remark about Liu Yifei. The brand expressed regret over the incident and issued a public apology to the actress.
According to a company representative, a female employee posted an inappropriate comment on the brand's social media platform, which violated the company's customer service principles and employee code of conduct. The representative emphasized that the incident serves as a reminder to all staff members and reiterated the company's commitment to improving employee training, ethics, and customer service skills.
The controversy began after Liu Yifei shared a personal photo of herself wearing jeans from Le Fame, valued at 1,400 RMB. The post sparked significant interest, leading many viewers to purchase the jeans. However, one employee responded to customers on the brand's account, stating: "If you wear these pants, you will look better than Liu Yifei because she is a bit fat." The comment quickly gained attention and criticism online.
Liu Yifei is known for challenging the traditional "white and super skinny" beauty standard that has long dominated Chinese showbiz. Her unique beauty and style have garnered media attention and captivated audiences. Over her more than two-decade career, Liu has consistently been hailed as one of China's top actresses and beauties. Recently, her fashion choices have also earned praise for breaking away from her previous "fairy" image, embracing a modern and youthful style that resonates with fans.
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