The Korean Business Research Institute has released the February 2025 brand reputation rankings for K-pop boy group members.
The rankings were determined through an analysis of consumer participation, media coverage, and community awareness indexes of 745 K-pop boy group members, based on data collected from January 15 to February 15, 2025.
Astro’s Cha Eun Woo secured the No. 1 position for the second consecutive month, earning a brand reputation index of 6,031,598. His top-ranking keyword phrases included “Lost in Finland,” “advertising model,” and “face genius.” Meanwhile, his highest-ranking related terms were “sexy,” “handsome,” and “advertising.” A positivity-negativity analysis revealed that 93.86% of reactions toward him were positive.
Following closely, Big Bang’s G-Dragon maintained his second-place position with a brand reputation index of 5,656,160, reflecting a 13.41% increase from January.
NU’EST’s Hwang Minhyun made an impressive jump to third place, with his score skyrocketing by 299.52% to reach 3,178,329.
BTS’ Jimin secured fourth place with a brand reputation index of 2,735,387, while his bandmate Jin rounded out the top five with a score of 2,667,714.
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