Actor Kwon Sang-woo has claimed the top spot in the February 2025 movie actor brand reputation rankings, surpassing Jung Hae-in and Lee Byung-hun.
The Korea Enterprise Reputation Research Institute analyzed over 161 million pieces of brand data on 100 movie actors between January 18 and February 18, 2025, measuring factors such as consumer engagement, media presence, communication, and community impact.
Top 5 South Korean Movie Actor Brand Reputation Rankings (February 2025):
1. Kwon Sang-woo – 3,745,043 points
2.Jung Hae-in – 3,725,442 points
3.Lee Byung-hun – 3,426,431 points
4. Lee Yi-kyung – 3,362,273 points
5. Lee Jung-jae – 3,306,459 points
Kwon Sang-woo’s brand reputation was driven by high scores in community engagement and communication, with keywords linked to "Hitman 2," "Jung Joon-ho," and "Son Tae-young." His positivity rating reached an impressive 87.48%.
The overall brand reputation index for movie actors increased by 2.15% compared to January 2025, reflecting rising interest in the industry. The institute highlighted that brand communication grew by 4.67%, showing increasing consumer interaction with movie stars.
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