According to the Korea Enterprise Reputation Research Institute, IVE's Jang Won-young secured the top spot in the February 2025 girl group individual brand reputation rankings. She was followed by Blackpink's Rosé in second place and Aespa's Karina in third. The institute analyzed 133 million data points, reflecting an 11.81% increase from January.
Jang Won-young's brand reputation index surged by 122.42% compared to January, driven by strong consumer engagement, media presence, and community interaction. Rosé's index slightly declined by 6.01%, while Karina saw a 22.83% increase. BlackPink's Jennie and IVE's Ahn Yu-jin rounded out the top five, both experiencing notable growth.
The analysis revealed a rise in brand communication and diffusion, highlighting Jang Won-young's dominance with high rankings in key phrases like "all-kill," "record," and "advertise," with a positive sentiment score of 94.97%.
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