Rosé and Bruno Mars’ APT. has set a new record, surpassing 1 billion views on YouTube as of 2:55 p.m. on January 31—just 105 days after its release on October 18, 2024. This makes APT. the fastest MV by an Asian artist to reach this milestone, breaking Gangnam Style's previous record of 158 days.
The MV's meteoric rise included 100 million views in just 5 days and 300 million in 22 days. Globally, APT. now ranks as the fifth-fastest music video to hit 1 billion views, with Adele’s Hello still leading at 87 days.
Beyond YouTube, APT. has been a chart phenomenon, reaching #3 on the Billboard Hot 100 and #2 on the UK Official Singles Chart. Projections suggest it could climb to #2 on the Billboard Hot 100 next week.
According to Yonhap News, the song’s appeal lies in its catchy hook and Rosé’s crisp Korean pronunciation of “apartment,” sparking global curiosity. As the quietest member post-BLACKPINK, Rosé has now outshined her bandmates, solidifying APT. as a defining moment for K-pop’s transition from a fandom-driven genre to a worldwide phenomenon.
SHARE
.jpg "JENNIE & Dominic Fike Drop \"Love Hangover\" MV – A Story of Passion and Regret")
