For K-pop idols, weekly music shows like M Countdown, Music Bank, and Inkigayo are crucial platforms to gain recognition and showcase their latest songs. These performances allow idols to connect with fans and establish their presence in the competitive K-pop industry. However, while these appearances bring attention and exposure, they often come at a financial loss for the idols.
In a recent video, YouTuber-turned-reporter Lee Jin Ho unveiled surprising details about the financial realities of idols’ music show appearances. The fees idols receive for performing are determined by various factors, with popularity being the most significant.
According to Lee Jin Ho, the payment structure for idols on these shows is surprisingly low, particularly for less popular groups. “If they’re not popular idols, they don’t earn more than 500,000 won (about $343 USD). Only the top stars can earn that amount,” he explained.
For most idols, the figures are far smaller. On major networks, idols typically receive around 100,000 won (approximately $68.60 USD) per performance. On Mnet’s M Countdown, the pay drops to 50,000 won (about $34.30 USD), and even that amount is subject to taxes.
However, the performance fees are only part of the story. Music show appearances come with significant expenses, including costumes, staff wages, and extensive preparation. The production process can take more than 12 hours, from hair and makeup to filming.
Lee Jin Ho elaborated on the financial burden these appearances place on idol groups. For popular groups, a two-week promotional cycle can cost around 60 million won (approximately $41,200). Costumes alone can add up to 120 million won (around $82,300) for the same period.
Even for less prominent groups, the expenses remain high. Some groups reportedly spend approximately 30 million won (about $20,600) on preparations, creating a financial strain that is difficult to recoup from performance fees alone.
Despite these challenges, K-pop idols continue to prioritize music show appearances due to the long-term benefits they offer. While the immediate financial losses are considerable, the exposure gained from these performances helps idols attract new fans and secure future opportunities.
Music shows also allow idols to engage directly with their fanbase. Many groups hold fan meetings alongside their performances, providing a unique chance to strengthen connections with their supporters and build loyalty.
In an industry as competitive as K-pop, the hidden costs of music show appearances are a testament to the dedication of idols and their teams. The sacrifices they make are part of their journey to achieving greater success and recognition on the global stage.
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