Jennie of BLACKPINK continues to prove her unmatched influence in the fashion industry, generating the highest Earned Media Value (EMV) at Haute Couture Spring/Summer 2025 Fashion Week. Her presence at the prestigious event resulted in an astonishing $16.85 million in EMV, further solidifying her status as one of the most impactful global fashion icons.
Jennie’s Influence on Luxury Brands
The two fashion houses Jennie attended, Chanel and Jean Paul Gaultier, secured the top two positions in brand rankings for this season’s Haute Couture Week. Chanel, where Jennie has been a global ambassador since 2018, led the charts with an impressive $38.7 million EMV. Meanwhile, Jean Paul Gaultier followed closely with $19.1 million.
Jennie’s attendance at Chanel’s show was a highlight of the event. Dressed in a sophisticated yet effortlessly chic outfit, she embodied the brand’s timeless elegance while adding her own modern touch. At Jean Paul Gaultier, she showcased a bolder fashion statement, earning widespread media coverage and fan admiration.
A Consistent Fashion Powerhouse
This is not the first time Jennie has dominated the EMV rankings at major fashion events. Her previous appearances at Paris Fashion Week and MET Gala have also garnered millions in media value, proving that wherever she goes, the fashion world follows. Her influence extends beyond luxury branding—her outfits, accessories, and even subtle style choices frequently set trends across the industry.
The Jennie Effect
Jennie’s impact on fashion transcends traditional celebrity endorsements. Dubbed “The Jennie Effect,” her ability to generate massive media exposure, engagement, and brand credibility is unparalleled. Brands she collaborates with often see a surge in social media impressions, customer interest, and even sales.
With this latest achievement, Jennie continues to cement her place as a global fashion powerhouse, and her presence at future fashion weeks is sure to remain a game-changer for the industry.
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