SEVENTEEN has secured the top spot in the latest boy group brand reputation rankings.
According to the Korea Enterprise Reputation Research Institute, the February 2025 analysis of boy group brand reputation placed SEVENTEEN in 1st, followed by BTS in 2nd and Stray Kids in 3rd.
The rankings were determined through the analysis of 54,563,744 pieces of big data collected from January 8 to February 8, 2025. This included metrics such as participation, media coverage, communication, and community engagement. Compared to January's dataset of 72,481,754, the total brand reputation data decreased by 24.72%.
SEVENTEEN achieved a brand reputation index of 5,418,828, with a participation index of 215,364, a media index of 1,333,858, a communication index of 1,900,668, and a community index of 1,968,937. Despite a 35.23% drop from their January index of 8,366,546, they remained at the top.
BTS ranked 2nd with a brand reputation index of 5,188,423, marking a 24.33% decrease from January. Meanwhile, Stray Kids placed 3rd with an index of 2,628,900, down 28.88%.
Big Bang ranked 4th with a brand reputation index of 2,531,841, showing a 43.01% decline, while TWS took 5th place with 2,455,079, decreasing by 26.78%.
Director Koo Chang-hwan of the Korea Enterprise Reputation Research Institute commented, "SEVENTEEN secured the top spot in February’s boy group brand reputation rankings. Compared to January, brand consumption decreased by 11.79%, brand issues by 22.84%, communication by 22.17%, and brand diffusion by 28.73%."
Keyword analysis for SEVENTEEN highlighted terms such as commemorative medal, Asia tour, and Carat (their fandom name). The group's positivity ratio was recorded at 92.21%, with brand consumption increasing by 11.06% and brand issues rising by 9.98%, though communication and brand diffusion declined.
Top 30 Boy Group Brand Reputation Rankings for February 2025
SEVENTEEN
BTS
Stray Kids
Big Bang
TWS
EXO
SHINee
ENHYPEN
Super Junior
NCT
The Boyz
INFINITE
ZEROBASEONE
TXT (TOMORROW X TOGETHER)
BTOB
MONSTA X
ASTRO
RISE
GOT7
TVXQ
Wanna One
BOYNEXTDOOR
2PM
CRAVITY
TREASURE
ONEUS
ONF
Even
VIXX
Highlight
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